Heidi is a product designer and mechanical engineer with 9 yrs experience leading projects for startups and consultancies in San Francisco, Stockholm, and New York.

Currently, Heidi is a Senior Product Design Engineer at Peloton, where she is helping to define and build the future of fitness. Her previous work includes designing wearable tech at Ringly, camera gear at Joby, and kitchen tools at Smart Design for OXO. In her freelance practice, she has had the pleasure of working with companies such as Square, Fictive Kin, and frog design. In general, she seeks out opportunities to collaborate with multidisciplinary teams who value human-centered design.

Heidi has a BS in Product Design from Stanford and lives in Brooklyn, NY. 



heidisfarrell@gmail.com  // LinkedIn



2017 // Good Design Award for the OXO Microfiber Spray Mop with Slide-Out Scrubber

2013 // IDSA Design Award Finalist for the Joby UltraFit Sling Strap

2012 // red dot award (Product Design) for the Joby GorillaPod Micro

2011 // CES Innovations Showcase Design Award for the Joby GorillaMobile Ori



10004372 // Mop with removable secondary cleaning head

766675S1 // Fruit and vegetable basket

753809S1 // Device for enclosing a freshening packet

767205S1 // Hair styling iron

731682S1 // Field emission lamp

9527624 // Case made from dissimilar materials

8950956 // Multi-function retractor body, adjustable strap, and camera mounting system using same



2019 // Panelist for Fictiv’s Annual State of Hardware event in NYC @ Kickstarter HQ

2018 // Guest lectured a day of Intro to Ocean Engineering classes at the US Naval Academy

2017 & 2018 //  Judge for Trinity School's annual hackathon, Hacktrin

2016 //  Judge for Motorola's Mod the Future Hackathon NYC 

2015 //  Judge & Panelist for the Shapeways+Little Bits 3D+IoT Gadgets Hackathon

2014 //  Guest critic for Carla Diana's course in Integrated Product Design at UPenn

2010 //  Guest critic for San Francisco State University's Product Design undergraduate thesis course